• We believe in preserving and building a connection with the region's citizens to their fertile farmlands, their rural communities and the bountiful selection of locally grown foods.
• We believe that healthy food grown in a sustainable manner is a fundamental right for all citizens.
• We believe in providing an engaging food shopping and eating atmosphere.
• We believe in nurturing the entrepreneurial spirit of food-related businesses.
• We believe in celebrating our community's diversity by sharing culinary traditions.
• We believe in creating an urban culture that will appreciate and invest in the future of Virginia agriculture.

Goals

• To promote unique and high quality fresh and prepared foods from Virginia to buyers locally and regionally.
• To celebrate the region's bounty and those who labor to produce it.
• To offer a full array of nutritious foods at fair prices for all income levels in both retail and wholesale transactions.
• To educate the region's buyer about healthy foods, their sources, and how to prepare them for their highest nutritional and flavor value.
• To grow Virginia's economy by supporting regionally owned food-related businesses
• To reconnect Norfolk to its history of farmer's markets
• To create a distention location market building with as energetic, adjacent outdoor public space
• To sustain the Market's ecological systems that leave a light footprint from farm to fork
• To build a financially successful Market free of ongoing subsidy