Farm Market Values & Goals

Values

* We believe in preserving and building a connection with the region’s
citizens to their fertile farmlands, their rural communities and the
bountiful selection of locally grown foods.

* We believe that healthy food grown in a sustainable manner is a
fundamental right for all citizens.

* We believe in providing an engaging food shopping and eating
atmosphere.

* We believe in nurturing the entrepreneurial spirit of food-related
businesses.

* We believe in celebrating our community’s diversity by sharing
culinary traditions.

* We believe in creating an urban culture that will appreciate and
invest in the future of Virginia agriculture.

Goals

* To promote unique and high quality fresh and prepared foods from
Virginia to buyers locally and regionally.

* To celebrate the region’s bounty and those who labor to produce it.

* To offer a full array of nutritious foods at fair prices for all income
levels in both retail and wholesale transactions.

* To educate the region’s buyer about healthy foods, their sources, and
how to prepare them for their highest nutritional and flavor value.

* To grow Virginia’s economy by supporting regionally owned
food-related businesses

* To reconnect Norfolk to its history of farmer’s markets

* To create a distention location market building with as energetic,
adjacent outdoor public space

* To sustain the Market’s ecological systems that leave a light
footprint from farm to fork

* To build a financially successful Market free of ongoing subsidy